The Top 5 Must Read Advertising Books

By Tomas Crawford The advertising industry has been around for over a century and the future looks promising. Ads surround us every day from the moment we wake up to the second we go to sleep. With so much information available and stories to tell, the books about advertising are endless. This probes the question… Continue reading The Top 5 Must Read Advertising Books

The Power of “Internet of Things” with Kwesi Robertson and Sanaz Hamid

By Alex Rabideau This past Tuesday, Grand Valley’s Advertising Club was visited by two lovely guests from Amway’s digital team, Kwesi Robertson and Sanaz Hamid. When most people think of Amway, the first thought that comes to mind are their health and beauty products; however, Kwesi and Sanaz informed us right off the bat that… Continue reading The Power of “Internet of Things” with Kwesi Robertson and Sanaz Hamid

Still Looking for a Summer Internship?

By Courtney Lang If you’re still looking for a summer internship, we got you covered! Here are three internships that are still available for you to snatch up: Marketing Intern—Earth’s Edge Earth’s Edge (EE) is looking for a Marketing Intern for this summer and you may be perfect for it. Although this internship is unpaid, the… Continue reading Still Looking for a Summer Internship?