By Hailey Kilbarger This past Tuesday, a group of advertising students and a group of graphic design students came together to put their creativity to the test. Pam Patton, president of the American Advertising Federation of West Michigan, came out to tell us how to enter the ADDYs and how it could change our lives.… Continue reading And The ADDY Goes To…
By Katie Hermiller Facebook advertisements have existed since the start of Facebook, and they are not going anywhere anytime soon. How they are created is an aspect that all advertisers need to learn and understand, especially for social media purposes. Today, we will discuss the importance of utilizing Facebook advertisements and how we can create an… Continue reading Facebook: Making Advertising More Precise
By Christine Melvin Last week, Grand Valley’s Advertising Club was lucky enough to have Ray Cashbaugh stop by to lead a workshop on the Adobe Creative Suite. Ray works for Brilliance Publishing, which is an Amazon-owned company. He started his education at Grand Valley but ended up graduating from Kendall College with a Graphic Design… Continue reading Ad Club’s Creative Workshop: The Adobe Suite
By Courtney Lang Our last, and by far our largest, agency tour was Haworth. They are a global company that designs and manufactures furniture. As of today, they have 23 manufacturing plants in 8 different countries. Here’s how our tour of Haworth panned out: The Environment As soon as we walked in, we were all… Continue reading Third Stop: Haworth
By Courtney Lang Our second stop of the day was at Fairly Painless Advertising, which was just down the street from Next Creative Co. The overall learning experience we gained from this tour was a lot different than the other ones, which I thoroughly enjoyed. Here’s what happened: The Environment When we walked into the room,… Continue reading Second Stop: Fairly Painless Advertising
By Courtney Lang We warned you that it would get real, real fast. Advertising Club went all out when we teamed up with Grand Valley’s PRSSA for a night to remember. Starting at 10:30 AM and ending at 4:30 PM, both clubs were able to tour three agencies in Holland, MI: Next Creative Co., Fairly… Continue reading First Stop: Next Creative Co.
By Courtney Lang There’s nothing like working with the top advertising professionals for an entire year and receiving school credit. Believe it or not, that’s exactly what you would be doing if you became an intern with AdFed. I know you won’t just take my word for it, so here are five reasons why you… Continue reading Opportunity Knocks: The AdFed Internship