Ad Club’s Creative Workshop: The Adobe Suite

By Christine Melvin Last week, Grand Valley’s Advertising Club was lucky enough to have Ray Cashbaugh stop by to lead a workshop on the Adobe Creative Suite. Ray works for Brilliance Publishing, which is an Amazon-owned company. He started his education at Grand Valley but ended up graduating from Kendall College with a Graphic Design… Continue reading Ad Club’s Creative Workshop: The Adobe Suite

Second Stop: Fairly Painless Advertising

By Courtney Lang Our second stop of the day was at Fairly Painless Advertising, which was just down the street from Next Creative Co. The overall learning experience we gained from this tour was a lot different than the other ones, which I thoroughly enjoyed. Here’s what happened: The Environment When we walked into the room,… Continue reading Second Stop: Fairly Painless Advertising

First Stop: Next Creative Co.

By Courtney Lang We warned you that it would get real, real fast. Advertising Club went all out when we teamed up with Grand Valley’s PRSSA for a night to remember. Starting at 10:30 AM and ending at 4:30 PM, both clubs were able to tour three agencies in Holland, MI: Next Creative Co., Fairly… Continue reading First Stop: Next Creative Co.

Opportunity Knocks: The AdFed Internship

By Courtney Lang There’s nothing like working with the top advertising professionals for an entire year and receiving school credit. Believe it or not, that’s exactly what you would be doing if you became an intern with AdFed. I know you won’t just take my word for it, so here are five reasons why you… Continue reading Opportunity Knocks: The AdFed Internship

Enhancing Your Presentation Skills

By Rachel Britton Do you have an upcoming research presentation or wedding toast? Are you afraid to make eye contact during a speech? From campus to home, there are plenty of ways to enhance your presentation skills. Where to Start It is essential to start off by creating an outline of your main discussion points. This… Continue reading Enhancing Your Presentation Skills

There’s a Reason Those Annoying Ads Are So Successful

By Lauren Lesniak “Nationwide is on your side” “Geico, 15 minutes could save you 15% or more on car insurance” “Charmin Ultra, less is more” Are you annoyed yet? Probably. Do you know every single advertisement I just listed? Without a doubt. We may hate these ads, but at the end of the day, they… Continue reading There’s a Reason Those Annoying Ads Are So Successful