Enhancing Your Presentation Skills

By Rachel Britton Do you have an upcoming research presentation or wedding toast? Are you afraid to make eye contact during a speech? From campus to home, there are plenty of ways to enhance your presentation skills. Where to Start It is essential to start off by creating an outline of your main discussion points. This… Continue reading Enhancing Your Presentation Skills

There’s a Reason Those Annoying Ads Are So Successful

By Lauren Lesniak “Nationwide is on your side” “Geico, 15 minutes could save you 15% or more on car insurance” “Charmin Ultra, less is more” Are you annoyed yet? Probably. Do you know every single advertisement I just listed? Without a doubt. We may hate these ads, but at the end of the day, they… Continue reading There’s a Reason Those Annoying Ads Are So Successful

5 Reasons You Should Apply to be on Advertising Club’s Executive Board

By Mari Behovitz With Advertising Club elections fast approaching, there is no better time to share with you some insights on how valuable being on the executive board can be. Check out our Ad Club page on Orgsync for detailed descriptions on each position. Take those into consideration as you read on. Here are the… Continue reading 5 Reasons You Should Apply to be on Advertising Club’s Executive Board

Inbound Marketing is Taking Over

By Courtney Lang Grand Valley’s Advertising Club had the privilege of having John Heritage from HA speak at our last meeting on Inbound Marketing. Additionally, two Laker Alumni (Ben Johnson and Julianna Grucz) who work with John joined us as well. They discussed the steps of Inbound Marketing and using programs such as HubSpot to… Continue reading Inbound Marketing is Taking Over

Career Compass Recap

By Hannah Ketelhut For those of you who may have missed out on our Career Compass event, we took it upon ourselves to highlight some of the most significant moments of the night so that we could share it with you. This was the first time that this event took place, and it was undeniably… Continue reading Career Compass Recap

Technology Used in Advertising

By Alex Rabideau If you’re currently getting an advertising degree at Grand Valley State University, then you’ll most likely agree with me that technology isn’t talked about nearly as much as it should be! A large portion of our studies is geared towards: media buying, account management, tactical strategies, and other aspects within the advertising… Continue reading Technology Used in Advertising

3 Ways to Overcome Writer’s Block

By Rachael Vruggink Writer’s block, as defined by our dear friend Merriam-Webster, as “the problem of not being able to think of something to write about or not being able to finish writing a story, poem, etc.” You don’t need to be a bonafide writer to catch a case of writer’s block. It can happen… Continue reading 3 Ways to Overcome Writer’s Block