By Christine Melvin Last week, Grand Valley’s Advertising Club was lucky enough to have Ray Cashbaugh stop by to lead a workshop on the Adobe Creative Suite. Ray works for Brilliance Publishing, which is an Amazon-owned company. He started his education at Grand Valley but ended up graduating from Kendall College with a Graphic Design… Continue reading Ad Club’s Creative Workshop: The Adobe Suite
By Evan LaVigne It’s 2017 and social media is prevalent in almost every aspect of our lives. These platforms are used by the masses to take in everything from pop culture to major political announcements. According to the Pew Research Center 2017, 69% of the public uses some form of social media, which is up from… Continue reading Wendy’s: The Social Branding Mastermind
By Christine Melvin Advertising is a pretty well-known field and we, as people, see advertisements everywhere we go. College students today are craving to be a part of such a diverse industry, but with so much competition it is crucial you find something that will make you unique. Luckily, there are a lot of options… Continue reading Top 10 Minors that will Complement Your Ad/PR Major
By Courtney Lang Our last, and by far our largest, agency tour was Haworth. They are a global company that designs and manufactures furniture. As of today, they have 23 manufacturing plants in 8 different countries. Here’s how our tour of Haworth panned out: The Environment As soon as we walked in, we were all… Continue reading Third Stop: Haworth
By Courtney Lang Our second stop of the day was at Fairly Painless Advertising, which was just down the street from Next Creative Co. The overall learning experience we gained from this tour was a lot different than the other ones, which I thoroughly enjoyed. Here’s what happened: The Environment When we walked into the room,… Continue reading Second Stop: Fairly Painless Advertising
By Courtney Lang We warned you that it would get real, real fast. Advertising Club went all out when we teamed up with Grand Valley’s PRSSA for a night to remember. Starting at 10:30 AM and ending at 4:30 PM, both clubs were able to tour three agencies in Holland, MI: Next Creative Co., Fairly… Continue reading First Stop: Next Creative Co.
By Danielle Talbot We kicked off last Tuesday night, Sept 12th, with our first meeting of the semester. We put out a call and encouraged all to attend who were passionate about: Advertising Public Relations Communications Business Marketing Digital Graphics Film & Video Photography The response we got was absolutely incredible. No seat was left… Continue reading Ad Club: Where Things Get Real, Real Fast