Beef Up Your Copywriting

By Dan Goubert Get paid to eat hamburgers! Now that I grabbed your attention (I learned that in Headline Writing 101), what if you actually could eat hamburgers and consider it “part of your job?” Let me back it up… On a basic level, advertising copywriters create the written words, known as “copy,” for advertisements. This can… Continue reading Beef Up Your Copywriting

Make Your Resume Stand Out

By Mari Bahovitz The key to landing any internship or job is having a presentable resume. Having one that is well put together makes you stand out as a potential prospect. As young advertising hopefuls, we have a unique opportunity when it comes to resume design. Many jobs only want that plain Jane resume, but… Continue reading Make Your Resume Stand Out

LinkedIn: It’s the Key to Your Future

By Mari Behovitz “What’s the point of having a LinkedIn Account?” It’s incredible how many times I have heard my classmates make this remark. Just the other day, one of my classmates mentioned that he thought at this phase in our lives it doesn’t make sense to have a profile on LinkedIn. The phase he referred… Continue reading LinkedIn: It’s the Key to Your Future

Team Detroit Agency Tour

By Michelle Marinos On March 18th, eight of our Ad Club members had the opportunity to travel to Dearborn for a tour of Team Detroit. We started the day learning about the success of a growing company, and ended with a free concert from an up-and-coming music artist. As Mathew McConaughey would say, this agency tour was… Continue reading Team Detroit Agency Tour

Establishing Your Brand

By Jessica Krysinska Forget the logo, forget the color and font guidelines, and forget finding that perfect company name. This may be shocking coming from a graphic design enthusiast, but when it comes to establishing a personal brand, those should be seen as embellishments. Imagine building your brand the same way you build a sundae.… Continue reading Establishing Your Brand