Bored? Board! Top 3 Reasons to Join Ad Club’s E-Board

By Dan Goubert Being on GVSU Advertising Club’s executive board gets you a job. Okay, now that I got that clickbait first line out of the way, I can tell you the truth: being on GVSU Advertising Club’s executive board gets you a career. Yes, not only will any role on the club board afford… Continue reading Bored? Board! Top 3 Reasons to Join Ad Club’s E-Board

Snapchat Advertising: A New Way To Reach Millennials

By Danielle Talbot Snapchat has developed a whole new way of communicating with friends. It allows users to share short and consumable content that is only available for one to ten seconds. It’s like Twitter and Youtube combined. Snapchat is not meant to be used to sell a product or service. It is used to… Continue reading Snapchat Advertising: A New Way To Reach Millennials

Advertising Club’s Speed Mentoring

By Meg Scott Networking. The word can be intimidating, but it does not have to be. Advertising Club eliminates the pressure of networking and welcomes casual conversation and a fun environment. On October 25th, Advertising Club hosted Speed Mentoring at Grand Rapids Brewing Company for the second time in Ad Club history. The event was… Continue reading Advertising Club’s Speed Mentoring

Facebook: Making Advertising More Precise

By Katie Hermiller Facebook advertisements have existed since the start of Facebook, and they are not going anywhere anytime soon. How they are created is an aspect that all advertisers need to learn and understand, especially for social media purposes. Today, we will discuss the importance of utilizing Facebook advertisements and how we can create an… Continue reading Facebook: Making Advertising More Precise