By Delaney MacKenzie Last Tuesday Jacob Acker, who is an Alumni of Grand Valley and currently a Marketing Account Coordinator at RCP Marketing, spoke with our Advertising Club. RCP Marketing, as stated in the name, is a full-service marketing firm. After a brief introduction, Jacob began to discuss specifics about Twitter strategies and personal branding.... Continue Reading →
By Alex Rabideau This past Tuesday, Grand Valley's Advertising Club was visited by two lovely guests from Amway’s digital team, Kwesi Robertson and Sanaz Hamid. When most people think of Amway, the first thought that comes to mind are their health and beauty products; however, Kwesi and Sanaz informed us right off the bat that... Continue Reading →
By Hannah Ketelhut Social media is so much more than fake candid photos of girls laughing and hilarious memes that your parents will never understand. Social media is a direct conversation from the company to the consumer, and every post is important. As Kelley Freridge said, “social media is a weapon of mass destruction.” So,... Continue Reading →
By Alex Knaisel If you’re a college student reading this, then you’ve probably heard your professors call your generation the tech savvy, technologically literate, or social media trendsetters. Before you get too cocky, we’ve met someone who knows a thing or two about making that same social media work for businesses and the real world... Continue Reading →
By Hannah Ketelhut Jason Dodge from Black Truck Media shared with our members last Tuesday about the benefits of social media advertising - specifically focusing on Facebook. Having a basic knowledge of Facebook advertising will be extremely beneficial for us as students as we enter the industry. Why is Facebook advertising so effective? Jason mentioned... Continue Reading →
By Dan Goubert Plenty of students, myself included, would love to land a job at Google. Whether or not we actually land a job there amongst the thousands of daily applicants, Google’s extensive line of web apps and tools will doubtlessly influence our future careers and continued education. While the plethora of digital marketing opportunities... Continue Reading →
By Alex Rabideau This past Wednesday, Grand Valley’s Advertising Club had the wonderful opportunity to sit in on one of Peter Corbett’s presentations. If you are in the advertising industry, or want to be in the future, you should know who he is. Acting as the current CEO of iStrategyLabs, Peter and his crew have... Continue Reading →
By Courtney Lang Grand Valley’s Advertising Club had the privilege of having John Heritage from HA speak at our last meeting on Inbound Marketing. Additionally, two Laker Alumni (Ben Johnson and Julianna Grucz) who work with John joined us as well. They discussed the steps of Inbound Marketing and using programs such as HubSpot to... Continue Reading →
By Hannah Ketelhut For those of you who may have missed out on our Career Compass event, we took it upon ourselves to highlight some of the most significant moments of the night so that we could share it with you. This was the first time that this event took place, and it was undeniably... Continue Reading →
By Courtney Lang This passed Tuesday AD club was honored with the presence of Mike Colasanti who spoke with us about his career as a Media Buyer at SYNERGi Media. “I thought I wanted to be an Account Executive and here I am a dozen years later as a Media Buyer and I love it.... Continue Reading →
Because things get real, real fast 