Snapchat Advertising: A New Way To Reach Millennials

By Danielle Talbot Snapchat has developed a whole new way of communicating with friends. It allows users to share short and consumable content that is only available for one to ten seconds. It’s like Twitter and Youtube combined. Snapchat is not meant to be used to sell a product or service. It is used to… Continue reading Snapchat Advertising: A New Way To Reach Millennials

Facebook: Making Advertising More Precise

By Katie Hermiller Facebook advertisements have existed since the start of Facebook, and they are not going anywhere anytime soon. How they are created is an aspect that all advertisers need to learn and understand, especially for social media purposes. Today, we will discuss the importance of utilizing Facebook advertisements and how we can create an… Continue reading Facebook: Making Advertising More Precise

Wendy’s: The Social Branding Mastermind

By Evan LaVigne It’s 2017 and social media is prevalent in almost every aspect of our lives. These platforms are used by the masses to take in everything from pop culture to major political announcements. According to the Pew Research Center 2017, 69% of the public uses some form of social media, which is up from… Continue reading Wendy’s: The Social Branding Mastermind

Top 10 Minors that will Complement Your Ad/PR Major

By Christine Melvin Advertising is a pretty well-known field and we, as people, see advertisements everywhere we go. College students today are craving to be a part of such a diverse industry, but with so much competition it is crucial you find something that will make you unique. Luckily, there are a lot of options… Continue reading Top 10 Minors that will Complement Your Ad/PR Major

Ad Club: Where Things Get Real, Real Fast

By Danielle Talbot We kicked off last Tuesday night, Sept 12th, with our first meeting of the semester. We put out a call and encouraged all to attend who were passionate about: Advertising Public Relations Communications Business Marketing Digital Graphics Film & Video Photography The response we got was absolutely incredible. No seat was left… Continue reading Ad Club: Where Things Get Real, Real Fast

Hailey’s CDK Summer: An Internship She Never Expected

By Hailey Kilbarger Hello fellow Ad peers! As we settle back into the flow of our Fall semester, I am here to share some of my insights with you from my summer internship. I was very fortunate to land an Account Advocate Intern position at CDK Global in downtown Detroit and I worked there full-time… Continue reading Hailey’s CDK Summer: An Internship She Never Expected