Wendy’s: The Social Branding Mastermind

By Evan LaVigne It’s 2017 and social media is prevalent in almost every aspect of our lives. These platforms are used by the masses to take in everything from pop culture to major political announcements. According to the Pew Research Center 2017, 69% of the public uses some form of social media, which is up from… Continue reading Wendy’s: The Social Branding Mastermind

Top 10 Minors that will Complement Your Ad/PR Major

By Christine Melvin Advertising is a pretty well-known field and we, as people, see advertisements everywhere we go. College students today are craving to be a part of such a diverse industry, but with so much competition it is crucial you find something that will make you unique. Luckily, there are a lot of options… Continue reading Top 10 Minors that will Complement Your Ad/PR Major

Ad Club: Where Things Get Real, Real Fast

By Danielle Talbot We kicked off last Tuesday night, Sept 12th, with our first meeting of the semester. We put out a call and encouraged all to attend who were passionate about: Advertising Public Relations Communications Business Marketing Digital Graphics Film & Video Photography The response we got was absolutely incredible. No seat was left… Continue reading Ad Club: Where Things Get Real, Real Fast

Hailey’s CDK Summer: An Internship She Never Expected

By Hailey Kilbarger Hello fellow Ad peers! As we settle back into the flow of our Fall semester, I am here to share some of my insights with you from my summer internship. I was very fortunate to land an Account Advocate Intern position at CDK Global in downtown Detroit and I worked there full-time… Continue reading Hailey’s CDK Summer: An Internship She Never Expected

Opportunity Knocks: The AdFed Internship

By Courtney Lang There’s nothing like working with the top advertising professionals for an entire year and receiving school credit. Believe it or not, that’s exactly what you would be doing if you became an intern with AdFed. I know you won’t just take my word for it, so here are five reasons why you… Continue reading Opportunity Knocks: The AdFed Internship

Google Analytics: It’s time to get certified

By Danielle Talbot What could you be doing right now that would instantly help boost your resume? The correct answer is getting yourself certified in Google Analytics. Google Analytics is becoming an increasingly sought after skill in the job market. The good news for you is that getting certified is free and can be done all… Continue reading Google Analytics: It’s time to get certified

Enhancing Your Presentation Skills

By Rachel Britton Do you have an upcoming research presentation or wedding toast? Are you afraid to make eye contact during a speech? From campus to home, there are plenty of ways to enhance your presentation skills. Where to Start It is essential to start off by creating an outline of your main discussion points. This… Continue reading Enhancing Your Presentation Skills