Google Analytics: It’s time to get certified

By Danielle Talbot What could you be doing right now that would instantly help boost your resume? The correct answer is getting yourself certified in Google Analytics. Google Analytics is becoming an increasingly sought after skill in the job market. The good news for you is that getting certified is free and can be done all… Continue reading Google Analytics: It’s time to get certified

Enhancing Your Presentation Skills

By Rachel Britton Do you have an upcoming research presentation or wedding toast? Are you afraid to make eye contact during a speech? From campus to home, there are plenty of ways to enhance your presentation skills. Where to Start It is essential to start off by creating an outline of your main discussion points. This… Continue reading Enhancing Your Presentation Skills

Billboard Ads: A Challenging Yet Lively Medium

By Evan LaVigne Digital media has transitioned itself to the forefront of the advertising modern world. This can be seen with the increased use of SEO, banner advertisements, and social media. However, aside from the hodgepodge of the online techniques, there is still a potent force of physical advertising media out in front of the eyes… Continue reading Billboard Ads: A Challenging Yet Lively Medium

Ad Club’s Eboard: A Family in the Making

By Courtney Lang Elections for the 2017-18 Eboard are coming up, and we want you to come join the family. Here are the reasons you should consider applying for each position, coming directly from the person currently holding it on the board: President – Rachael Vruggink For the second year in a row, I’ve acted… Continue reading Ad Club’s Eboard: A Family in the Making

There’s a Reason Those Annoying Ads Are So Successful

By Lauren Lesniak “Nationwide is on your side” “Geico, 15 minutes could save you 15% or more on car insurance” “Charmin Ultra, less is more” Are you annoyed yet? Probably. Do you know every single advertisement I just listed? Without a doubt. We may hate these ads, but at the end of the day, they… Continue reading There’s a Reason Those Annoying Ads Are So Successful

5 Reasons You Should Apply to be on Advertising Club’s Executive Board

By Mari Behovitz With Advertising Club elections fast approaching, there is no better time to share with you some insights on how valuable being on the executive board can be. Check out our Ad Club page on Orgsync for detailed descriptions on each position. Take those into consideration as you read on. Here are the… Continue reading 5 Reasons You Should Apply to be on Advertising Club’s Executive Board

Inside the Internship: Summer at the Saugatuck Center for the Arts

By Rachael Vruggink You don’t know what busy is until you accept an internship with an organization that does most of its programming in the summer. But, when technically the organization you’re interning with is a full-blown art center AND a theatre company, you’ve met a whole new kind of crazy. Rewind for a second with… Continue reading Inside the Internship: Summer at the Saugatuck Center for the Arts